3+ hour, 39+ min ago  (946+ words) This article originally appeared in the June issue of Powersports Business. Every rider remembers the first time they felt fly-by-wire. You twist the throttle, and it just" responds. Smarter, smoother, more intuitive than anything with a cable could ever be....

1+ day, 2+ hour ago  (291+ words) A record-breaking motorcyclist is crediting an aftermarket seat manufacturer for making his 200, 000-mile ride continually comfortable. " Patrick Cornell, known as "Vroom Old Man" on his social channels, just finished riding his 2025 Indian Pursuit Power Plus 112 more than 200, 000 miles in one…...

1+ day, 4+ hour ago  (206+ words) In celebration of the 50th anniversary of AMA Superbike, the 2026 Vintage Motorcycle Days will be packed with experiences and bikes that span the history of the famed series. Headlined by Grand Marshal Freddie Spencer, a three-time World Grand Prix champion who…...

6+ day, 3+ hour ago  (206+ words) Over four days of competition at Austria's Iron Giant during the 2026 Red Bull Erzbergrodeo, Stark Future delivered its strongest hard enduro performance to date, sweeping the REMUS Rocket Ride podium, placing three riders inside the Prologue top ten, and finishing…...

6+ day, 1+ hour ago  (1166+ words) This article originally appeared in the June issue of Powersports Business. Already one of the largest automotive retailers in the U. S. , Sonic Automotive is making an aggressive push into the two-wheel market, and with 20 dealerships across the U. S. , it is also poised…...

6+ day, 3+ hour ago  (305+ words) Turn 14 Distribution recently announced that it has added Elektric Offroad Designs to its growing powersports product portfolio, giving dealers access to a broader selection of aftermarket protection, storage, and utility accessories for the Sx S market. Elektric Offroad Designs manufactures…...

1+ week, 1+ hour ago  (464+ words) Live Wire is accelerating its push into the lightweight electric motorcycle market, announcing the start of production for its new S4 Honcho Trail and S4 Honcho Street models as the company looks to capitalize on growing demand for affordable commuter and recreational…...

1+ week, 6+ day ago  (612+ words) After more than two decades without a new large-displacement two-stroke, Kawasaki is bringing the category back in a big way. The new models headline Kawasaki's 2027 off-road lineup and signal that the company sees renewed opportunity in a segment many believed…...

1+ week, 6+ day ago  (330+ words) Honda is tapping into nostalgia-driven innovation with its new 2026 CB1000 F, a retro-styled four-cylinder motorcycle that channels the spirit of the iconic 1979 CB750 F made famous by Freddie Spencer in AMA Superbike competition. The new model features clean lines, evocative graphics, and…...

1+ week, 6+ day ago  (237+ words) The new Ride Now Powersports Gainesville facility opened this week at 4222 NW 13th Street, less than a mile from the dealership's previous location. The move gives the dealership a significantly larger footprint, highlighted by a 25, 000-square-foot indoor showroom and an expanded…...