Shopping News / Articles
Ford's most human campaign began in the back of an ambulance
2+ week, 5+ min ago (235+ words) For Mother's Day, Ford shelved the product specs and built a campaign around a mother and an EMT. The result is a docu-style film that draws you in the way a good human interest segment does, the kind you pause…...
At Milan Design Week, automotive brands showed the power of letting go
2+ week, 5+ day ago (872+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Car brands are taking a culture-first approach, says Lucy Bairner…...
Skoda's Kirsten Stagg on turning EV myths into marketing opportunities
2+ mon, 18+ hour ago (1612+ words) The Skoda marketing director tells Tim Healey how the brand is tackling EV hesitation, why electric buyers are more open-minded than expected and why brand and performance marketing are false opposites. You have risen through the ranks at Volkswagen Group…...
Cars are getting cleverer. Are marketers keeping up?
3+ mon, 4+ week ago (428+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The functionality of a car's onboard computers is increasingly important,…...
Scottish Government uses video game language to reach young drivers
4+ mon, 2+ week ago (360+ words) The Drum Scottish Government uses video game language to reach young drivers The work comes from creative agency Leith and aims to tackle speeding. Listen to article 4 min The Scottish Government has launched the latest phase of its road safety…...
Why travel's next decade will be defined by ethics, emotion, and experiential journeys
6+ mon, 3+ week ago (788+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. So, what does this signal for the future of travel?...
From Shanghai to Coventry: why Jaguar's critics should take note of NIO's successes
9+ mon, 1+ week ago (969+ words) Jaguar has taken a drubbing recently. But, DB Kim, former global experience concept design lead at NIO, explains why its brand has the solid foundations he sought to build at the Chinese EV manufacturer. The NIO ET5 / NIO When Donald Trump…...
Data complexity to leasing simplicity 2. 0
11+ mon, 3+ week ago (235+ words) Lease Loco's innovative digital campaign, "winning Gold in Digital Experience' at The Drum Awards for Marketing, transformed the car leasing comparison experience by addressing fluctuating prices and complex search methods through Price Alerts and Loco AI, driving significant user engagement…...
Shopping
Please enter a search for detailed shopping results.